"People don’t buy what you do; they buy why you do it." - Simon Sinek, TEDxPugetSound
What sets great leaders and companies apart? In his talk at TEDxPugetSound, leadership expert and author, Simon Sinek, explains his theory about why we clamor for the latest iPhone or flock to the National Mall for MLK’s “I Have a Dream” speech.
In a startup world full of ball pits and kegerators, Dashlane’s office cannot compete: it doesn’t even have a sink. The workplace amenities (or lack thereof) in its New York SoHo office wouldn’t attract many prospective employees—at least not those looking for the storied Silicon Valley (and Alley) perks. The carpets have coffee stains, office security consists of a life-size Bruce Lee cutout, and employees have fashioned curtains out of cardboard boxes. Vacation is limited to three weeks, and nobody works from home. Cue the sad trombone.
“In a highly competitive global economy, employers need people to put in full days working hard, and sometimes to put in longer days than others. But if workloads are draining more energy than is being replenished, the pace cannot be sustained.”